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$25 off
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meet your new gold standard

goldpro

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  • best seller
    bio ionic is the professional’s choice for styling tools. the new and improved gold pro range employs moisturizing heat technology, allowing your hair to remain conditioned as you style.
  • best seller
    the ultra-powerful 1875w motor and ceramic barrel infused with gold mx, our proprietary mineral complex that conditions strands and locks moisture while you style, delivers superior shine and conditioning and...
  • best seller
    bio ionic is the professional’s choice for styling tools. the new and improved gold pro range employs moisturizing heat technology, allowing your hair to remain conditioned as you style.
    goldpro styling iron
  • best seller
    bio ionic is the professional’s choice for styling tools. the new and improved gold pro range employs moisturizing heat technology, allowing your hair to remain conditioned as you style.
    goldpro curling iron
  • best seller
    bio ionic is the professional’s choice for styling tools. the new and improved gold pro range employs moisturizing heat technology, allowing your hair to remain conditioned as you style.
  • best seller
    the ultra-powerful 1875w motor and ceramic barrel infused with gold mx, our proprietary mineral complex that conditions strands and locks moisture while you style, delivers superior shine and conditioning and...
  • best seller
    bio ionic is the professional’s choice for styling tools. the new and improved gold pro range employs moisturizing heat technology, allowing your hair to remain conditioned as you style.
    goldpro styling iron
  • best seller
    bio ionic is the professional’s choice for styling tools. the new and improved gold pro range employs moisturizing heat technology, allowing your hair to remain conditioned as you style.
    goldpro curling iron
bio ionic moisturizing heat® technology

the healthiest way to style your hair

our nourishing bio ionic moisturizing heat® technology has revolutionized heat styling by conditioning as you style, for visibly smoother, shinier hair.

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“in testing against the brand’s undisclosed leading competitor, the blow-dryer dried hair 75% faster, and as busy mom, every minute is precious. "

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“yet another genius design for accomplishing multiple
heat-induced styles, the bio ionic 3-in-one styling iron lets you curl or straighten your hair without a fuss.”

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“those with long hair should eagerly consider this iron which features a barrel two inches longer than traditional models. what’s more,
the design can facilitate styling the back of your head too.”

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watch and shop

check out these videos to see our tools in action.

explore our technology

explore our technology

nanolonic®

deep conditioning for soft, smooth styles

volcanic

high performance = high polish

graphene mx®

the healthiest way to style your hair

goldpro

pro performance and healthier styles

bioionic